Getting inbound links
Filed Under (Blog Lessons) by Jon Hook on 06-06-2008
Introduction
Inbound Links are the most powerful and prominent off-site factors for Search Engine Optimization (SEO) for blogs.
Off-site factors are those which primarily operate from outside the site and influence the blog’s ranking in search engines.
Link Generation
In this section, we discuss the ways and techniques a blogger can adopt in order to generate quality inbound links.
1. Create quality content- The first principle to generate quality content is
to create content which the readers will genuinely want to read and follow-up. Ofcourse, as a blogger you can adopt a lot of methods, such as solicit links with others, sign up for different link building programs or buy text links on other sites.
Nevertheless, producing a fine output remains the safest and most economical as you will end up creating a host of inbound links as others link to your quality content.
2. Get enrolled in directories – One of the most result-oriented methods is to submit your links to the blog directories. Reports reveal that the first thing webmasters do when starting a new site is to search the directories and submit links to key pages with appropriate keywords in the links.
3. Inform fellow-bloggers – It is not advisable to badger the other bloggers and ask for links. However, if you have written a quality post on a topic that might be of interest to fellow-bloggers, it’s beneficial to write them a short and polite email informing them of your post.
If they link up, you end up enhancing the direct traffic that link generates as well as building your own page rank in the search engines.
4. Testimonials – Another upcoming trend is to trade a testimonial in return of an inbound link to your site. Forward a testimonial to the site owner about the good experience you’ve had with the site’s offers/content or purchases. If it does get published, you’ll end up getting your site linked in return.
5. Multiple linkings – A lot of contemporary bloggers are participating or establishing blog networks to experience the advantages of multiple sites and writers working in tandem. Such inter-linking of blogs will give you more control over how your sites get linked amongst multiple domains.
6. Free offers – You can also offer a vast range of free offers in return of a link. The items you can offer free include a free e-book, articles, an article directory, tools, tips and resources.
7. Buy links – Buying text links is an approach many professional web masters are adopting. Infact, they have a special budget to purchase links from other highly ranked and relevant sites.
8. Swap Links – Sometimes done by default, swapping of links is another effective method to obtain inbound links. In other cases, the links are strategic ones and formally arranged between site owners.
